internet advertising

The CEO of Restoration Hardware asked the marketing group to explain what words yielded the greatest return in the internet advertising budget, and they could not answer. A week later, they had the info - 98% of their business comes from 22 words. What were the words - Restoration Hardware and...

Mad Men would have loved the internet advertising age. It is full of murkiness, bots, and mystery revenues. P&G is one of the largest corporations in the world, so when they do something, everyone else pays attention. Seeing a slow revenue growth, the company looked to ways to cut expenses and...