Britain's grocery industry has struggled for over a week to keep shelves stocked in the face of intense panic buying. Sainsbury's is limiting customer purchases.
The country's leading supermarkets are today taking drastic action including rationing and hiring new staff, in a bid to deal with the unprecedented demand for goods amid the coronavirus crisis.
Sainsbury's has announced it is restricting customer purchases to combat panic buying, closing its in-store cafes to free up up its staff and delivery network, and beefing-up online services.
On Tuesday rival Morrisons said it plans to create 3,500 new jobs and expand its home delivery operation to help it deal with coronavirus.
Britain's grocery industry has struggled for over a week to keep shelves stocked in the face of intense panic buying, which worsened on Tuesday despite weekend appeals for calm from supermarket bosses and politicians.
Beleaguered customers at an Asda Walmart in Waterlooville, Hampshire, were queuing outside the door at 6am this morning and within just one hour, shoppers claim shelves were empty as worried households continue to stockpile against government advice.
But experts have asked why supermarkets have introduced different limits on certain goods, creating confusion for customers and competition among rivals.
Aldi on Monday became the first UK grocer to introduce rationing, limiting customers to buying four items of any one product during each visit.
Tesco followed suit by limiting shoppers to five items, Sainsbury's to three items and Asda has introduced a limit of two items.