- Jul 20, 2016
- 6,572
- 20,209
The grocery store world is of great interest to me because that is where I see what people are incorporating into their lives. We've seen a growing awareness in organic produce and meat, Non-GMO verified, "no high fructose corn syrup" labels, just to name three.
I came across this article by Chase Purdy, a business reporter on the Quartz website. He discovered that one of the most powerful lobbying groups in the US is losing membership hand over fist.
These companies saw something new happening in the consumer market - shoppers were looking at ingredients and flocking to brands sporting the Non-GMO Verfied labels, which makes a lot of sense to me. I see it all the time in my store. There are two brands of a product side by side - one with the Non-GMO label and one without. The space for the ones without the label seems to be shrinking, and newer products are crowding them out. (BTW - tried chick-pea pasta, and it was good.) I've heard several people using a similar guideline for buying food - if the ingredients have long, unpronounceable words, then pass it by.
Some of the larger companies are lobbying on their own, and GMA is getting new leadership and trying to revamp their group. I'm leaving the discussion about lobbyists on the shelf because I'm no fan of them; however, I thought this was interesting study in how companies can follow customers or be left behind.
https://qz.com/1219503/food-manufacturers-are-leaving-the-grocery-manufacturers-association-signaling-an-end-of-the-big-food-era/
I came across this article by Chase Purdy, a business reporter on the Quartz website. He discovered that one of the most powerful lobbying groups in the US is losing membership hand over fist.
A succession of high-profile, global companies have terminated their memberships with the Grocery Manufacturers Association (GMA)—the self-professed “voice of the industry”—rapidly undoing some 110 years of work the trade association had done to amass influence in US politics. In July 2017, as first reported by Politico, the Campbell Soup Company decided to leave GMA by the start of 2018, saying the trade association no longer represented its views. Three months later, the world’s largest food company, Nestlé, announced it was following suit. Then the floodgates opened, with Dean Foods, Mars, Tyson Foods, Unilever, the Hershey Company, Cargill, the Kraft Heinz Company, and DowDuPont all opting to leave, as well.
These companies saw something new happening in the consumer market - shoppers were looking at ingredients and flocking to brands sporting the Non-GMO Verfied labels, which makes a lot of sense to me. I see it all the time in my store. There are two brands of a product side by side - one with the Non-GMO label and one without. The space for the ones without the label seems to be shrinking, and newer products are crowding them out. (BTW - tried chick-pea pasta, and it was good.) I've heard several people using a similar guideline for buying food - if the ingredients have long, unpronounceable words, then pass it by.
GMA exacerbated the problem by fighting against policy initiatives that would require food companies to include GMO disclosures and the quantity of added sugars to food packaging labels. The group instead developed—and continues to champion—a controversial concept it calls the “SmartLabel.” SmartLabel is essentially a system where manufacturers put QR codes on food packaging that, when scanned with a smartphone, leads consumers to a webpage with nutrition and ingredient information. The SmartLabel program is optional, and while many GMA members support and use the SmartLabel idea, some have complained that it makes it too difficult for potential customers to access necessary information. The Center for Food Safety called it “non-labeling hiding as labeling.”
Some of the larger companies are lobbying on their own, and GMA is getting new leadership and trying to revamp their group. I'm leaving the discussion about lobbyists on the shelf because I'm no fan of them; however, I thought this was interesting study in how companies can follow customers or be left behind.
https://qz.com/1219503/food-manufacturers-are-leaving-the-grocery-manufacturers-association-signaling-an-end-of-the-big-food-era/